There are some significant ideas, which I have taken from the online lecture about Photographers Gallery. To start with, the digital age reinforces the struggle of the mediums to maintain its value so as to survive. Then, if to consider such media form as photography, it can be seen that nowadays it is not enough to present the art works just in the galleries. It is like a must to do a promotion, using other channels, especially those on the web. Building an online presence helps to provide more exposure to artists’ works. What is more, if these artworks are produced in different formats, it will help with an audience’s engagement . Thinking of this, I sense that since my creative project is going to be done as an interactive website (a platform that represents the convergence of different media forms) I can create photographic images as well as animation based on the site’s content that may be used for further promotion later on.