The reading about strategies of interactive art contributes fairly to my research. To begin with, the article underlines and explains a few tactics that are dominant in the art. There are 2 of them that I would like to discuss with reference to my creative project.

Strategy of Archives

  • The dominant factor of the Strategy of Archives is information, (audio)visual data gathered, organ ized, and made available to the audience.
  • Each time interaction takes on a form of exploration of the resources of a presented collection
  • Whilst discussing this strategy, Lev Manovich quite convincingly proved that the basic idea of the term ‘‘database’’ is the easy access to its content

In my project what I am trying to do is to present certain information about the most popular fonts. In essence, the website is going to contain some data on how the font is valued, used and understood. Therefore, the principles of the method of archive will be  definitely visible in the creative project.

Strategy of Labyrinth.

  • In the center of the Strategy of Labyrinth there is not so much information, but most of all its organization, and more precisely their hypertext structure.
  • Making decisions and undertaking activities, searching for answers, analysis of interactions’ results – they all become the central attributes of an interactive work of art that realizes the Strategy of Labyrinth
  • Those who are more concerned with possibilities of creating navigative worlds

Indeed, this strategy is totally opposite to the archive strategy since it ignores the data, focusing on creation of sensation experience. In other words, a user will regard such interactive art as labyrinth because of its limited possibility to provide detailed  information. In fact, this method navigates a user in the system without its full realisation of what is happening. In my project in the first few pages I am planning to navigate a user in the imaginative world of type rather than providing a full information about it. The main reason in applying this method in addition to strategy of archive lies in the idea that the combinations of these two approaches will contribute to an audience’s engagement.

Reference:

Kluszczynski, R. (2010). Strategies of interactive art. Journal of AESTHETICS & CULTURE, 2(0).

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