To begin with, I have started collecting the information that I will use as a statistics (data visualisation) about the selected fonts. The first type that I will discuss is Helvetica and its modernised version Helvetica Neue. As tones of online articles suggest it it impossible to find a graphic designer who isn’t familiar with this typeface. What is more, according to DKumar (2008), Helvetica is the most popular typestyle among web designers. To understand its values I watched the documentary named Helvetica. In the film the famous creatives said that what they like about this font is the fact that it is plain, simple, legible, clear, having contemporary and sleek look,neatral and readable when in motion.
However, not only the qualities of this type have contributed to the font’s dramatic success. As I presumed many people attribute the popularity of Helvetica to Apple, and Steve Jobs’ decision to incorporate it into the Apple operating system.
In my project, although I aim to show the impact of Apple I will feature other factors that have contributed to Helvetica’s overall success because it will make the work more critical and less bias. To be more precise, I want to emphasise that other values of Helvetica, rather than Apple’s mass-production, has been neglected and forgotten.
Then, there are some statistics that I will definitely want to include.
These findings were collected from FontReach, a simple web app that scans the top 1,000,000 sites on the Web in order to rank font usage. This site appears to be reliable enough since contains the ‘big data’.
The screenshot above was made from Fonts.com that contains the articles, which feature the top 100 web fonts from 2011 to 2016. The website gives the chance to see the progressive trends and once more to underline Helvetica as one of the most popular font. Indeed, Font.com provides the largest database of the font selection. It is highly used by such famous brands as Sony, Nike, IBM, McDonalds and etc. Therefore, the website definitely has contributed to the promotion of the featured fonts.
This screenshot has also been taken from fonts.com. This statistics shows that Helvetica is the 2nd best selling font of all the time.
Another image, which I have found on the Internet, suggests that Helvetica is the 3rd used font on the web.
The statistics that is shown on the last 3 images cannot be considered as reliable since it is not based on the market or academic research. However, I want to use all of these figures so as to see how I can create the website visually. In the second term of the year I am planning to find more reliable information that will add more credits to my research.
BBC News. (2016). Helvetica: How did one typeface conquer the world? – BBC News. [online] Available at: http://www.bbc.co.uk/news/blogs-magazine-monitor-26383185 [Accessed 9 Dec. 2016].
Blog.fonts.com. (2016). helvetica « Search Results « Fonts.com Blog. [online] Available at: http://blog.fonts.com/?s=helvetica [Accessed 9 Dec. 2016].
Fontreach.com. (2016). FontReach. [online] Available at: https://www.fontreach.com [Accessed 9 Dec. 2016].
Fonts.com. (2016). Best Sellers – Fonts.com. [online] Available at: https://www.fonts.com/browse/best-sellers [Accessed 9 Dec. 2016].
Quora.com (2016). [online] Available at: https://www.quora.com/When-and-how-did-Helvetica-become-popular [Accessed 9 Dec. 2016].