Garamond is a family of old-style serif typefaces derived from the work of Claude Garamond in the sixteenth century; most Garamond fonts have become renowned for their excellent readability, elegance, and character (Garamond, n.d). Upon the introduction of the Macintosh in 1984, Apple adopted a new corporate font called Apple Garamond. In cases where the Apple logo was accompanied by text, it was always set in Apple Garamond. Aside from the company name, most of Apple’s advertising and marketing slogans, such as “Think different.”, used the font as well. The images below represent the data, including the font’s general popularity as well as the use on the web, that I will include on the website. As I discussed previously the data will be used to create a mock up rather than represent the credible figures. The reason is that the found information in the main does not mention the resources that form the statistics . Additionally, on some websites, where the data has come from, the authors as well as the years are not given. Therefore, I cannot consider the findings reliable enough to leave it as it is.
Then, another interesting thing has been found during the research about Garamond. In fact, Microsoft bought the rights on this type family in 1991. Once more it is more likely to be suggested that there is a link between Apple’s design choice and other companies’ preferences on what to use.
100besttypefaces.com. (2016). 100 best Typefaces of all times. [online] Available at: http://100besttypefaces.com [Accessed 9 Dec. 2016].
Fontreach.com. (2016). FontReach. [online] Available at: https://www.fontreach.com/#font:Garamond [Accessed 9 Dec. 2016].
Garamond.org. (2016). Garamond. [online] Available at: https://garamond.org [Accessed 9 Dec. 2016].
JUST™ Creative. (2016). Top 7 Fonts Used By Professionals In Graphic Design | JUST™ Creative. [online] Available at: http://justcreative.com/2008/09/23/top-7-fonts-used-by-professionals-in-graphic-design-2/ [Accessed 9 Dec. 2016].
Microsoft.com. (2016). Garamond – Version 2.40. [online] Available at: https://www.microsoft.com/typography/fonts/font.aspx?FMID=1305 [Accessed 9 Dec. 2016].