My project will address the academic field of design’s standardisation, focusing specifically on typography. In fact, the standardisation, according to Espejo (2016, p. 296), “made the product familiar to readers and served as a criterion with which to differentiate it from other formats”. Thinking of this quote, I intend to argue that the most recognised products tend to spread certain design standardisation. So as to achieve the goal, I will depict how the fonts, including Helvetica Neue, Myriad and Garamond, have gained global recognition and secured their position in the world of design, after Apple has mass produced them. The narration is based on the idea to show the high usage of the fonts through statistics in order to lead the viewers to the questions about the indispensable characteristics as well as the values behind these typefaces. Then, it will be illustrated that the main advantage of the fonts is the fact that Apple has given them an exposure.

Based on the pilot material, it will be possible to produce the larger project in terms of data  as well as critical insight. What I mean is presently the statistics, which I have collected, is not accurate enough. In essence, I have included it on the website so as to show how the page is going to look visually. However, in the future I aim to get an access to some archives of data base because it will make the value of information much higher as well as give more criticism to the work. Regarding the other pages, they are more likely to be improved technically in terms of animation and interactivity so as to produce more engagement.

I feel that for the main part my project can interest those who have some passion about design and the issues around it. Precisely, it could be both amateurs and professions who try to investigate the field of typography. While doing the research, it has been discovered that design plays a particular importance in the life of the generation Y or millennial (Ponchione, 2014). Therefore, I have decided to target this group predominantly since it is already a large segment. Moreover, the potential research on typography’s statistics can have some value for researchers, attracting them to the website.

Considering the history of typography that emphasises some contribution of the web to the fonts’ lose of identity, I feel that is essential to cover the problem in digital space. Furthermore, millennials are used to be associated wit digital reality, especially with social media platforms. Therefore I can promote my project there, what is quite beneficial since I can ask friends to help with promotion for free or pay reasonable price for marketing tools.

 

Reference:

Espejo, C. (2016). The Invention of the Gazette, Media History, 22 (3-4), pp. 296-316, DOI: 10.1080/13688804.2016.1149458

Ponchione, A. (2014). Perspectives Trends Millennial Mind, Hospitality Design,  36 (3), p129. [Online] Available at: http://connection.ebscohost.com/c/articles/95957118/perspectives-trends-millennial-mind. [Accessed 28 Nov 2016].

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